To keep pace with the ever-changing shoppers buying behavior and the massive development in the e-commerce frontier, Moin Group established E Land in 2021 to venture into the market place with creating platforms to enable buyers and sellers to interact.

Currently it is promoting its own brand of clothing through various social media platforms and e-commerce site and gradually it will establish its own virtual market place where more and more products and services will be incorporated from various sources to cater a wide range of consumer base.

Currently E Land is running an online store under the name of LUNATICS. The brand has conducted various fashion shows in Bangladesh.